01
Chained redirects
Address A sends to B, which sends to C. Your visitor travels from page to page before arriving, and Google reads that cascade as an SEO flaw. On an old site, cascades of eight steps are common.
02
Loops
A sends to B, and B sends back to A. The browser gives up and the page never opens. This is the only fault that truly breaks something for a visitor.
03
Conflicts
The same address with two different destinations. Only one can win, and it is not always the one you meant.
04
Duplicates
The same rule written several times over the years, by several people, without anyone noticing.
05
404 errors, grouped
Not a raw log, but the pages people actually keep asking for, grouped and sorted by how often they are hit — with a suggested destination for each.
06
Sent to the home page
These rules do not send the visitor to a replacement page. They send them to the home page, and Google reads that as a soft 404. Your home page slowly takes on the reputation of every dead address pointed at it. The honest answer is 410 Gone.
07
Doubtful destinations
Redirects that work, but whose destination shares no word at all with the address being redirected. The visitor asked for one thing and receives another. Google treats it the same way, and the redirect passes on nothing.
08
Safe to delete
Rules that have not sent a single visitor in years. The plugin shows the date each one was last used: after three years without a visit, the risk is close to zero.
09
Links to fix in your content
The posts, pages, courses and products that still link to an address which now redirects. Fixing the link removes the hop at the source, where it was born.